Website for brokers: is it worth having one?

The internet has changed the way we communicate and, it didn’t take long, it has also changed the way we do business. Every day, new companies appear, and many of them are structured entirely on the web.

Then you ask yourself: should I have a website for brokers? The answer is simple: yes, you must. But that is not enough, right?

With that in mind, we have prepared a post for you to better understand why you should have a website and, mainly, how to set one up. Like the idea? So, keep reading!

Why is it worth having a website for brokers?

A website has the power to increase its market reach, as your business is visible to everyone. In addition, it helps to improve the relationship with customers and potential customers through communication tools and resources that can be incorporated into it.

Sites related to the market, such as e-commerce Brazil, provide a variety of news and research results that point to the growth of the sector, confirming the potential that your business will have with a website. Today, businesses that do not have a website, at least representative, are considered out of the market.

How to set up a website for brokers?

Setting up a website is not difficult, but there are precautions and strategies that need to be adopted to ensure that it generates the results you want. Here’s how to set up a website for brokers from now on:

1. Choose a website and domain company

There is a wide variety of companies on the internet that offer the possibility for you to set up a website and register a domain with the name of your business. Some of them are:

  • Wix ;
  • Webnode ;
  • Free website.

Most of them offer layouts, configurations and free versions, but they are quite simple. If you want to add features and perform more advanced configurations you will have to migrate to a paid plan, but it is worth it, if you consider that you will have help with digital marketing and data analysis tools at your disposal.

2. Add functionality to the website

For your website to fulfill its role of attracting and retaining customers, it needs to offer value and be useful. You can do this by adding some important features that are related to your business. Here are some tips for resources and tools you should add and configure on your site:

  • financing simulation calculator ;
  • chat (instant communication services);
  • information about the real estate market.

3. Organize pages properly

A professional website needs to be well set up and, for that, you must take into account the placement of images and texts on the page to facilitate the intuitiveness, use the colors that have to do with your business to create identity, correctly name the buttons for encouraging clicks, etc.

If you don’t know where to start, benchmark for competition inspirations and adopt the best practices used by them on your site.

4. Do SEO

SEO (Search Engine Optimization) is a set of strategies applied to the site to improve its ranking in search engines, such as Google, and facilitate its findability by potential customers.

For this to work, you will need to be heavily involved in keyword research and other studies to be successful.

Using a responsive layout is also very important. Since most people use mobile devices to access the internet, your website needs to be able to adapt to small screens. Google rewards sites that adopt this practice by improving their position in search results.

When setting up a website for brokers specifically, you will need to worry about adapting well to the segment to be successful.

Most of these tips you can put into practice yourself, but without knowledge, skills and experience, you can end up spending a lot of time and money and not achieving the result you want. So, count on professional help!